Mathew Defreitas, Author at AVI-SPL VideoLink

Feb 13, 2019 | corporate communication

Is Your Company Suffering from a Lack of Transparency?

Consumers increasingly demand corporate transparency – and they’re willing to pay for it. According to William Craig, a Forbes contributor, “A number of polls through the years indicate at least two-thirds of consumers would spend more if it meant buying from a...

Read Post

Aug 2, 2018 | Video Production

Why Professional Video Production is Better than DIY

Video makes information more digestible, easier to share, and allows companies to interact more personally with consumers through branded storytelling. According to Hubspot, “Where both video and text are available on the same page, 72% of people would rather use...

Read Post

Jan 27, 2015 | Video Production, Video strategy

Five Tips for Creating Better Backdrops for Your Videos (or live TV interviews)

A challenge many of our customers face is how to create the right backdrop for their branded videos. A well-made backdrop has consistent features that will make your brand easily recognizable and increase brand awareness. Here are five tips to help you design a...

Read Post

Jan 26, 2015 | corporate communication, managed services, Video strategy

Why Internal Communications is the New Champion of Video

Today’s workplace is evolving, and how employees process and consume content is evolving too. According to a research report from Melcrum, over 50% of communicators say that employees expect video when tuning into corporate branding messages, and 66% of communicators...

Read Post

Jan 26, 2013 | Video marketing, Video strategy

What Is Video Strategy?

What is Video Strategy? There’s no shortage of opinions, definitions, and discussion on the topic. Some of this material is valuable, some isn’t. To further complicate matters, a fair amount of the advice currently circulating on video strategy is contradictory. The...

Read Post