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Jul 21, 2020 | Experts, Video, Video strategy, Virtual Events

Top Five Strategies For Virtual Event Success

If you’re a marketing or communications executive and haven’t yet been asked to plan a virtual event, chances are you will be soon. Or perhaps you’ve already dipped your toes into the virtual event water and organized your first event, and it...

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May 12, 2020 | Industry News and Trends, Video, Video Production

Virtual Event Production: The Team Approach

“Our live event has gone virtual! Click below to register for a star-studded lineup.” Since your organization has transitioned to home-based work, how many emails have you received touting the next great virtual event? My informal estimate is 3 – 5 per day. Since...

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Feb 28, 2020 | corporate communication, Customer Experience, Experts, Internal Communications, Video, Video Production, Video strategy

Take A “Suit and Tie” Approach to Your Video Production

By Kevin McCarthy GO ABOVE AND BEYOND. Recently my son, a freshman in college, had an opportunity to interview for an internship with a highly sought after organization. Interviewing is new to him, and requires more preparation, formality, and thought (a suit and tie...

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Apr 29, 2019 | corporate communication, employee engagement, Industry News and Trends, Video, Video Production

5 Essential Things for a Successful Webcast

In my 19+ years in the video production world, I have seen the popularity of webcasts skyrocket. Webcasts have become a major resource for companies around the world. They can further corporate communication efforts, allow companies to directly engage with employees,...

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Mar 26, 2019 | Higher Education, Video, Video strategy

Higher Ed Marketing: Use Video to Engage Prospective Students

Universities that leverage video in their marketing efforts are rising above the noise of a competitive higher education marketplace. College fairs, newsletters, and mailing campaigns are no longer enough to hold the attention and interest of today’s prospective and...

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Aug 22, 2018 | corporate communication, Live TV, PR strategy, ReadyCam, Video, Video Production, Video strategy

How to Get Comfortable Before You Go Live on Camera

Appearing on camera can be nerve-racking for anyone – especially when you are about to go live. You have to stay on message, appear relaxed but confident, and be comfortable with the fact that all eyes, lights, and cameras are on you. However, navigating the live shot...

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