Digital banker case study

To increase brand awareness, our client, a premier digital banking service, was exploring new ways to incorporate high-quality video into its marketing and communications efforts.

Since multiple departments were using different methods for video creation, our client was challenged with quality and consistency issues. It also took too long and cost too much to produce most video.

Recurring production problems led to decreased interest among company leadership.
Our client explored several external solutions, but none met its need for regularly produced and edited content at a reasonable cost.

Our client discovered ReadyCam Studio after attending a conference. The broadcast-quality production studio’s fully integrated support and operational features instantly caught their attention.

ReadyCam Studio addressed their need for high-quality video, production flexibility, quick turnaround time, and ease of use. Because it met the needs of five departments, they collectively contributed to the purchase of two studios and a video receive and record station.

With multiple single-camera studios in place, the on-site producer is now creating regularly produced high-quality video content. Time for studio set up is largely eliminated. All camera lighting, audio, and backdrop controls are managed remotely via the VLGateway web portal. Settings for lighting, shot composition, and audio levels are saved and recalled for each production, saving setup time. Using the same interface to choose their preferred streaming platform, the video is encoded and transmitted to YouTube. For productions originating from the Michigan studio, our client’s video producer runs the production from North Carolina using VLGateway and records the video on their receive station, enabling immediate editing.

“I got an email late last night saying, “Can we film first thing in the morning?” We were able to do it. It was on YouTube within two hours of walking into the building.” – In-house Producer

Our client is now producing much more internal video content, including leadership announcements and press releases, previously done via written email. Externally, our client produces thought leadership interviews on CNBC and other broadcast networks.

With faster production turnaround times, lower costs, and greater consistency in quality, the executive team is enthusiastically embracing video as a primary medium for marketing communication.