Hybrid work presents challenges to achieving workplace equity and inclusion. However, creative video can help build a stronger, more inclusive culture. Stu Siegal, AVI-SPL VideoLink’s creative director and executive producer, joins Mathew DeFreitas in The Collaboration Space to explain how well-produced video supports diversity, equity, and inclusion (DEI) initiatives.
How creative video can improve DEI in a hybrid workplace
How quality video can help retain employees
Well-produced video is a powerful tool to engage viewers, whether for marketing or internal communications. For a dispersed workforce, creative video can be a unifying force and an important vehicle for your DEI initiatives. Quality video is compelling because its high production value gets viewers’ attention and allows you to tell stories about your company culture in genuine and relatable ways. Video can be used to:
- Share stories about your company’s volunteerism
- Distribute leadership’s DEI messaging
- Reinforce your company’s culture and values
New and younger employees want to know they’re part of an organization that shares their values. They want to know the company is making a difference in the world. Sharing these stories can promote company transparency and help employees feel valued. Similarly, leadership videos can let teams know they’re included and supported no matter where they work.
From company leadership to human resources, creative video for enterprises can play an important role in building a more inclusive workplace culture. CEOs and C-suite executives, in particular, have used video to talk about corporate culture and environmental, social, and governance (ESG) efforts.
Quality creative video content that promotes diversity, equity, and inclusion can help retain employees and recruit new talent. Videos that feature employees authentically can help candidates identify with the individuals they may interact. Such videos are a compelling way to help candidates relate to an organization and feel like they want to be a part of it.
Meet the growing need for creative video in the hybrid workplace
The pandemic has accelerated the use of video for internal and external communications. As a result, there is a growing need for higher-quality video content to stand out in a crowded market. Enterprises need to develop a strong video strategy that aligns with their overall messaging and branding. This includes both the execution side and the creative storytelling side.
As the hybrid workplace continues to evolve, video production is a must-have for large enterprises. AVI-SPL VideoLink can simplify video creation for enterprises. If you want to learn how our video communications solutions can help your organization, get in touch with us today.