If you're a marketing or communications executive and haven't yet been asked to plan a virtual event, chances are you will be soon. Or perhaps you've already dipped your toes into the virtual event water and organized your first event, and it didn't go exactly as...
AVI-SPL VideoLink blog
Enterprise video communications news and events.
Virtual Event Production: The Team Approach
“Our live event has gone virtual! Click below to register for a star-studded lineup.” Since your organization has transitioned to home-based work, how many emails have you received touting the next great virtual event? My informal estimate is 3 – 5 per day. Since...
Take A “Suit and Tie” Approach to Your Video Production
By Kevin McCarthy GO ABOVE AND BEYOND. Recently my son, a freshman in college, had an opportunity to interview for an internship with a highly sought after organization. Interviewing is new to him, and requires more preparation, formality, and thought (a suit and tie...
5 Essential Things for a Successful Webcast
In my 19+ years in the video production world, I have seen the popularity of webcasts skyrocket. Webcasts have become a major resource for companies around the world. They can further corporate communication efforts, allow companies to directly engage with employees,...
Higher Ed Marketing: Use Video to Engage Prospective Students
Universities that fail to incorporate video into their marketing efforts are getting lost in the noise of today’s higher education market – is your institution one of them?
Is Your Company Suffering from a Lack of Transparency?
Consumers increasingly demand corporate transparency – and they’re willing to pay for it. According to William Craig, a Forbes contributor, “A number of polls through the years indicate at least two-thirds of consumers would spend more if it meant buying from a...