Universities that fail to incorporate video into their marketing efforts are getting lost in the noise of today’s higher education market – is your institution one of them?
AVI-SPL VideoLink blog
Enterprise video communications news and events.
Is Your Company Suffering from a Lack of Transparency?
Consumers increasingly demand corporate transparency – and they’re willing to pay for it. According to William Craig, a Forbes contributor, “A number of polls through the years indicate at least two-thirds of consumers would spend more if it meant buying from a...
How to Get Comfortable Before You Go Live on Camera
Appearing on camera can be nerve-racking for anyone – especially when you are about to go live. You have to stay on message, appear relaxed but confident, and be comfortable with the fact that all eyes, lights, and cameras are on you. However, navigating the live shot...
Why Professional Video Production is Better than DIY
Video makes information more digestible, easier to share, and allows companies to interact more personally with consumers through branded storytelling. According to Hubspot, “Where both video and text are available on the same page, 72% of people would rather use...
Four real-life tips to get the most from your live TV interview
Alcoa CEO Klaus Kleinfeld epitomizes how to conduct a live TV interview remotely. Preparation, message, appearance and eye contact.
Five Tips for Creating Better Backdrops for Your Videos (or live TV interviews)
Here are five tips to help you design a powerful, but not distracting backdrop.