Video makes information more digestible, easier to share, and allows companies to interact more personally with consumers through branded storytelling. According to Hubspot, “Where both video and text are available on the same page, 72% of people would rather use video to learn about a product or service.” However, that video is only as effective as you make it.
Video becomes more and more accessible by the day, giving the illusion that all video is created equal, but as anyone who has seen a low-quality infomercial can attest – video quality counts.
So why go with a professional production team instead of doing it yourself?
1. Quality
In the same way that you might hire a plumber to fix a burst pipe, it makes sense to hire production professionals to make your video. Years of experience in video creation and production have honed producers’ skills. They know what works and what doesn’t and can help you through the production process. Not to mention, if you are unsure about an aspect of the production, like your message or script, they can guide you toward the best possible solution. Professionals also have high-quality equipment that can make your video stand out. While a quick phone video can be efficient, errors can occur that will affect client’s engagement with the video.
2. Stay on message
Professional production teams do everything, from lighting to graphics and even encoding, so you can focus on what really matters – your message. The message is the most essential part of your video and can make or break its success. By taking away the stresses that come along with video production, the professionals ensure that things go smoothly. They can also offer outside perspectives that can help you to make sure you are getting the right message across. When they look at the project with fresh eyes, they may notice something was missed or should have been included to more effectively convey the message to your customers.
3. Road bumps
A last-minute decision to add videos, slides, graphics, time, etc. can be difficult to incorporate into a DIY video.
Unexpected glitches are common with modern technologies and can easily postpone or prevent a video from being made or finished on time. A professional production team is trained to handle last-minute changes and malfunctions, making it far less likely that it will negatively affect the finished product.
4. It’s not as easy as it looks.
Although there are a myriad of different DIY video creation and editing tools available today, it doesn’t mean making a video on your own is going to be easier. In fact, sometimes these tools make the process more confusing.
Between editing, lighting, camera angles, last minute changes, and every other thing that comes up during video production, that one day you were going to spend making a quick DIY video can quickly turn into a weeks-long project.
Video is one of the easiest and most effective ways to engage with customers, drive traffic, and generate brand awareness online. If done right, the results speak for themselves, but you need to make sure that your content is valuable to your viewers.
Unsure where to start in your production efforts? Give us a call at 617-340-4200. We can help you get your video rolling.
