Video Production Archives

May 12, 2020 | Industry News and Trends, Video, Video Production

Virtual Event Production: The Team Approach

“Our live event has gone virtual! Click below to register for a star-studded lineup.” Since your organization has transitioned to home-based work, how many emails have you received touting the next great virtual event? My informal estimate is 3 – 5 per day. Since...

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Feb 28, 2020 | corporate communication, Customer Experience, Experts, Internal Communications, Video, Video Production, Video strategy

Take A “Suit and Tie” Approach to Your Video Production

By Kevin McCarthy GO ABOVE AND BEYOND. Recently my son, a freshman in college, had an opportunity to interview for an internship with a highly sought after organization. Interviewing is new to him, and requires more preparation, formality, and thought (a suit and tie...

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Apr 29, 2019 | corporate communication, employee engagement, Industry News and Trends, Video, Video Production

5 Essential Things for a Successful Webcast

In my 19+ years in the video production world, I have seen the popularity of webcasts skyrocket. Webcasts have become a major resource for companies around the world. They can further corporate communication efforts, allow companies to directly engage with employees,...

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Aug 22, 2018 | corporate communication, Live TV, PR strategy, ReadyCam, Video, Video Production, Video strategy

How to Get Comfortable Before You Go Live on Camera

Appearing on camera can be nerve-racking for anyone – especially when you are about to go live. You have to stay on message and appear relaxed but confident. At the same time, you have to be comfortable with the fact that all eyes, lights, and cameras are on you. That...

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Aug 2, 2018 | Video Production

Why Professional Video Production is Better than DIY

Video makes information more digestible, easier to share, and allows companies to interact more personally with consumers through branded storytelling. According to Hubspot, “Where both video and text are available on the same page, 72% of people would rather use...

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Jan 27, 2015 | Video Production, Video strategy

Five Tips for Creating Better Backdrops for Your Videos (or live TV interviews)

A challenge many of our customers face is how to create the right backdrop for their branded videos. A well-made backdrop has consistent features that will make your brand easily recognizable and increase brand awareness. Here are five tips to help you design a...

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