Video-first strategies drive new demand for enterprise video services.
Tampa, FL — January 19, 2023 — AVI-SPL today announces the launch of a new sub-brand, AVI-SPL VideoLink, to represent its suite of modern enterprise video solutions and services. AVI-SPL VideoLink delivers broadcast quality video from any lens to any screen™, giving brands, executives, and content producers peace of mind that their message is professionally packaged and well-received.
“There has never been a time when video was so important to a company’s operation. From executive communications to brand campaigns, and live events, video is the primary medium today,” said Dale Bottcher, AVI-SPL executive vice president of global sales marketing. “I’m proud of how AVI-SPL serves these needs and even more so am excited to see our new AVI-SPL VideoLink brand recognized as the hands down leader in this growing enterprise video market.”
As organizations everywhere rethink how to amplify their message and build connections, enterprise video has become the nucleus of their communications strategy. According to Forrester Research, 88% of companies say video is crucial to foster corporate culture. Many companies today are adopting a video-first model to increase and improve employee and customer engagement.
With this, AVI-SPL VideoLink is seeing unprecedented demand for their enterprise video solutions. Not only video production and content creation, but also live TV broadcast, event streaming, remotely controlled studios, and managed services. And all able to be delivered at a global scale.
Because of its 30-year legacy of broadcast video and creative content production, the AVI-SPL VideoLink team knows how to transform customers’ communications concepts into powerful enterprise video strategies. Some of the world’s most recognizable brands – from major financial institutions to leading technology providers, universities, and world-class medical centers – rely on AVI-SPL VideoLink to guide their video journey.
AVI-SPL acquired VideoLink in January 2017. At that time, recognizing how best-in-class broadcast and production technologies, including ReadyCam® Studio, would become crucial components to its future enterprise video portfolio. The AVI-SPL VideoLink brand can now fully leverage the equity of the AVI-SPL name to reach untapped customers with relevant and differentiated solutions. Today heralds a renewed union of two strategies. Thus positioning the AVI-SPL VideoLink brand for ongoing success.
For more information about AVI-SPL, please visit our website: https://avispl.com/videolink and https://www.videolinktv.com.
About AVI-SPL
AVI-SPL is a digital enablement solutions provider. The company is transforming how people and technology connect to elevate experiences, create new value, and enable organizations to thrive and grow. We are the largest provider of collaboration technology solutions, which include our award-winning managed services. AVI-SPL’s highly-trained team works hand in hand with organizations worldwide – including over 80% of Fortune 100 companies – to strategize, design, deploy, manage, and support AV and UC solutions. All of which are simple to use, scalable, serviceable, and measurable to ensure business objectives are achieved. Visit AVISPL.com to learn more, or connect with AVI-SPL on Twitter and LinkedIn.
Media Contact:
Kelly Bousman
Senior Vice President, Marketing | AVI-SPL
Email: kelly.bousman@avispl.com
