Toll Lifestyle TV Recognized for Outstanding Achievement
Boston, MA, May 7, 2015 — VideoLink today announced its Toll Lifestyle TV branded video channel has been selected as a finalist in the Best Use of Online Video for Content Marketing – B2C category for the 19th Annual MITX Awards. Held annually by the Massachusetts Innovation & Technology Exchange, the awards recognize excellence in concepts and creations in marketing and technology produced or developed in New England.
Since 1996 the MITX Awards have grown to become the largest and most prestigious awards competition in the country showcasing the best creative marketing and technological accomplishments emerging from New England. This year over 120 senior leaders from Boston businesses judged entries for the 32 MITX award categories.
“Innovation is thriving in Boston and all around New England, companies are creating products and services that have a positive impact for us personally and professionally,” said MITX President Amy Quigley. “Our 2015 finalists are powering innovative ideas and contributions in marketing, technology and design. We are thrilled to honor their amazing achievements.”
Toll Lifestyle TV (TLTV) is an online video portal that captures the experience of living in a Toll Brothers home and a Toll Brothers community.
Toll Brothers, the nation’s largest luxury homebuilder, is a publicly traded company, with over eight billion dollars in assets, and a growing international presence. This innovative video channel is designed to be the brand’s own “HGTV,” providing regularly produced, high quality entertainment to potential luxury home buyers. TLTV features an ongoing slate of authentic, broadcast-quality videos and is anchored by entertaining lifestyle stories about Toll Brothers homeowners.
“We’re excited to be selected as a finalist in the 2015 MITX awards” says Stu Siegal, Director of VLCreative Services, at VideoLink. “TLTV puts Toll Brothers in an elite set of brands that are regularly producing branded video programming in the luxury market. The video channel sets the company apart, while engaging audiences and driving brand preference. It has become the cornerstone of all the company’s social media and online marketing efforts. It’s an honor to have our work on TLTV recognized among the top marketing concepts in New England.”
VideoLink will be recognized with the other finalists in the Best Use of Online Video for Content Marketing – B2C category of at the 19th Annual MITX Awards Ceremony traditionally attended by over 1,000 of the region’s top marketing, technology and design professionals. Winners will be announced at the ceremony on May 14th at the Marriott Copley Place. This year’s ceremony will include host, Boston legend and comedic superstar Lenny Clarke, technology demos from finalists, select final round judging, networking, and of course, the presentation of the prestigious MITX Awards. Tickets can be purchased at www.mitxawards.org.
About VideoLink LLC (videolinktv.com)
VideoLink is a leading provider of video services to Fortune 500 and enterprise companies and institutions. We are committed to helping our clients use video to achieve better marketing results and business outcomes. Our clients rely on us to simplify live TV appearances, create results-driven video strategies, and drive down the costs of in-house video production. To learn more about VideoLink services and products, visit us videolink.tv, follow us @videolinkllc and subscribe to our blog.
Established in 1996, MITX — the Massachusetts Innovation & Technology Exchange — is the leading industry organization bringing together the marketing, technology and design community to engage to ignite innovation in the business community. Connecting more than 7,500 professionals in New England, MITX is a dynamic community of thought leaders and collaborators in search of insight, education and opportunity. Creator of FutureM, MITX is headquartered in Boston, MA. For more information, visit http://www.mitx.org/.